Hello, I'm Alex.

My favourite colour is green.

Although it's my favourite colour, I rarely use it in my work because that's not how it works. So, given this is an 'About' page, I thought I'd take this opportunity to use the colour green at will––and write something about it!

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Eventually, I made the decision to step away from my screen and head to my local dealership to take a closer look. There inside the dealership I saw...

My Method

Now, without stating the obvious, there are a lot of colours and an immeasurable number of shades too! So when personal preference comes into play, it can be a hard choice to find the 'right' colour for your brand, your product, your idea, or a car!

When strategy and insight are applied to the architecture of a brand, personal preference invariably takes a backstep, because the strategy and the insight lead the creative direction, not personal preference.

Here at Weston Design, we like to use brand strategy to inform every aspect of the brand, not just the colour palette, but the choice of typeface, the art direction for the imagery within the marketing, the tone of voice––just about every element that is used to build a brand and then just the right amount (a healthy amount) of personal choice for those final flourishes.

If you'd like to grab a coffee, or a tea, to discuss this and other interesting things, let me know––I'd welcome that!

Sage Green

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Recently, I was looking for a new car––a green one. I wasn't necessarily in the market for a green car, but when I saw one going by the name of Sage Green, I was sold and wanted to know more. I wanted to know exactly what shade of green this 'Sage Green' actually was!

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I said to the dealer. 'Ooooh, I like that.' He said 'Yes. Nice isn't it! Where have you travelled from, today?'––'Steyning', I said. 'That'll fit in nicely in leafy Steyning', he replied. 'Yes.' I responded with genuine enthusiasm. 'You know what––it almost matches the colour of your shirt.' The dealer continued. I paused for a moment, looking down at the Sage Green colour sample and my shirt. I nearly said 'Yeah, matches the colour of my eyes too', but I thought to myself that's too much. 'Thank you.' I said, 'That's been really helpful.'

...Because no matter how many images I looked at, I could not say, with any certainty, what shade of green, 'Sage Green' actually was. Studio images, on-the-road images, heavily photoshopped images, lightly touched images, day shots, night shots––No matter what the shot, Sage Green was different...

Hello, I'm Alex.

My favourite colour is green. Although it's my favourite colour, I rarely use it in my work because that's not how it works. So, given this is an 'About' page, I thought I'd take this opportunity to use the colour green at will––and write something about it!

#99a098

Eventually, I made the decision to step away from my screen and head to my local dealership to take a closer look. There inside the dealership I saw...

My Method

Recently, I was looking for a new car––a green one. I wasn't necessarily in the market for a green car, but when I saw one going by the name of Sage Green, I was sold and wanted to know more. I wanted to know exactly what shade of green this 'Sage Green' actually was!

Sage Green #99a098

My favourite colour is green.

Although it's my favourite colour, I rarely use it in my work because that's not how it works. So, given this is an 'About' page, I thought I'd take this opportunity to use the colour green at will––and write something about it!