Ampac
Nobody wants any uncertainties when it comes to the detection of a fire. We believe there is no greater responsibility than the protection of human life.
Our purpose is to prevent loss of life and catastrophic damage caused by fire. Always.
BRAND
STRATEGY
Overview
Ampac want their customers to feel confident knowing they are partnered with an industry expert, providing them with a system that will save lives and minimise the damage caused by a fire.
Key Insight
Through a series of stakeholder workshops we developed and defined the purpose, the reason and the mission to create a clear brand strategy and proposition.
Working closely with the Ampac team, the mission became clear: 'Provide the most effective fire detection and evacuation solutions in the industry.'
Proposition
"Fire detection and evacuation solutions that save lives"
BRAND
DESIGN
Mission
"Peace of mind knowing you have the most effective fire detection and evacuation solution for your needs."
The Idea
The core brand values of 'Trust' and 'Partnership' were used to inform the thinking behind the new Ampac logo.
A stylised letter 'A' containing a flame within the negative space that becomes an easily recognisable warning sign. This graphical device was used to contain product imagery and photography.
Deliverables
Brand strategy
Brand positioning
Copy writing
Brand design
Logo design
Art direction
Brand guidelines
Website design
