Anakena
Anakena is inspired by the ancient Chilean Birdman competition.
Year after year, the Easter Island seagull hid its precious egg in a secret hideaway. Island people brave enough to compete would swim the hazardous Pacific waters to the Moto Nui Rock in search of the egg. The victorious islander's ambition, dedication and competitorís instinct led them to the egg first, returning it to Easter Island to claim their fortune.
THE
IDEA
Overview
A sponsorship led activation was developed and a visual identity to support the partnership was created. This included an impactful key visual of the Anakena Birdman Bottle, which was used across all communication channels; including press ads, four-sheets, taxi wraps, motion graphics and culminated in a fully comprehensive set of brand guidelines for the brand.
The Story
The Anakena brand is influenced by the ancient Chilean Birdman competition. Year after year, the Easter Island seagull would hid its precious egg in a secret hideaway. Island people would swim the hazardous Pacific waters to the Moto Nui Rock in search of the egg – The victorious islander would return the egg first to Easter Island to claim their fortune.
The Idea
A sponsorship led activation was developed and a visual identity to support the partnership was created. This included an impactful key visual of the Anakena Birdman Bottle, which was used across all communication channels; including press ads, four-sheets, taxi wraps, motion graphics and culminated in a fully comprehensive set of brand guidelines for the brand.
