Flare Network
Calibration has always been complicated, expensive and deemed to be out of reach for many businesses. Until now!
Introducing FLARE, with an innovative and world-class imager calibration service, they have the ability to solve problems that have never been solved before by making the complex, simple.
BRAND
STRATEGY
Overview
FLARE is driving the change in calibration today because they believe in better data, not just more data. Because 'better' data leads to better decisions.
Key Insight
Through a series of stakeholder workshops, we began to develop and define key brand values that would elevate one of the key insights 'better data'. A brand strategy, proposition and mission statement were developed.
Proposition
"We believe in better data, not just more data, because better data leads to better decisions."
BRAND
DESIGN
Mission
"We're making it our mission to break the mould and shift calibration into a new era of beautifully simple data streams that will provide our customers with accuracy, accessibility and value."
The Idea
"Calibration has always been complicated. Until now."
Our approach was to simplify every aspect of the brand, from brand mark, colour palette through to the tone of voice and messaging. The result, a 'beautifully simple' approach to the website design too.
Deliverables
Brand strategy
Brand positioning
Brand design
Logo design
Art direction
Website design
