This Woman Runs
After the incredible success of This Mum Runs, Mel was back and asking if we could work together again. This time to create a new brand for the evolution of the now global running group: This Woman Runs.
THE
IDEA
Overview
This Woman Runs is a running community, that envision a world where all women, and girls, feel empowered to be more active,
more often, at every stage of their lives.
The task was to create a simple, yet strong, brand identity that would build on the themes of the This Mum Runs branding, but would stand-alone.
The Story
This Woman Runs: A space where every possible barrier that gets in the way of living a healthier, happier life can be bashed down with positive, fun, inclusive running experiences, through friendship and connecting around the things that matter to us.
The Result
"Our logo is a symbol of women empowering women and being each other’s biggest cheerleaders; how anything is possible when we support each other and lift each other up. And all the positive feels that running brings to your life when you take the pressure off."
